Customer growth for service businesses
I help excellent businesses build excellent distribution.
How people find you, choose you, come back, and send their friends.
Built before you pay. You see the finished thing before any money changes hands.
Measured on your numbers. Where we can measure it, my monthly fee stops until your number moves.
Yours to keep. Your domain, hosting and email stay in your name.
Talk it through, or see your own picture in five minutes.
Your problem probably isn’t your website
A website is the front door. It matters. It is also the smallest part of the job.
What decides whether you get the work is everything around the door. Can a stranger find you at nine at night? Do they trust what they see? Does anyone follow up when they don’t call back?
There is a word for all of that. It is distribution
Distribution is everything that carries your work to the people who need it. Most of it is not on your website at all.
Here is your distribution, on one page
Every service business runs on the same parts. How people find you. Why they trust you. How they choose you and pay you. Why they come back and send their friends.
Together, those parts are your distribution. This is what it looks like when you can see all of it at once.
Get Found
A great site nobody sees is a billboard in a jungle.
Earn Trust
They found you. Now they are deciding whether to believe you.
Get Chosen
A visitor with a job to be done, and the small mechanical steps most practices leak at.
Keep & Grow
The profit is in the second sale, and in the money stage nobody systematises.
Hover over any block, or tap it on a phone, to see what it does.
You don’t need half of this
There are seventeen blocks in that picture. Almost nobody needs all of them.
The job is finding the two or three that would actually change your month, and building those.
If something already works, it works. I am not going to replace a system because it looks old.
The 80/20 rule
A few things do most of the work
More than a hundred years ago, an Italian economist called Vilfredo Pareto noticed that most of the land in Italy belonged to a small share of the people.
Decades later, a quality engineer called Joseph Juran saw the same shape in factories. A few causes made most of the problems. He called them the vital few, and he named the idea after Pareto.
Then, in 1975, Juran wrote that he had put the wrong man’s name on it. Pareto had only described who owned the land. The idea that it happens everywhere was Juran’s own. The name stuck anyway, and most people know it as the 80/20 rule.
It does not mean you should pick 20 percent of anything. It means the things that matter are lopsided. A few do most of the work.
Your business works the same way. A few parts bring in most of your customers, and your few are not the same as anyone else’s.
What I actually do
I build the parts that bring customers in, and I connect them so they work as one system. Six things have to happen, in order.
- 1They find youA stranger who needs what you do comes across you, on Google and in the AI assistants people now ask first.
- 2They believe youWhat they land on answers the question they are really asking, which is whether you can be trusted with this.
- 3They choose youBooking you is easy, on a phone, at nine at night, and the enquiry reaches a person who answers it.
- 4They pay youThe quote, the deposit and the invoice all move on time. You never have to chase.
- 5They come backYou stayed in touch, so the next job comes to you too.
- 6They send a friendThey tell the people they know, and those people are the next ones who find you.
Not a package. The assessment says which parts you actually need, and most businesses need two or three.
A free assessment, five minutes
Who this is for
You are excellent at what you do, and you charge what that is worth. The people who have worked with you know it. The trouble is everybody else.
Being excellent is one part of a business. It is not the part that gets you found, or believed, or chosen, or talked about. That is the part I build.
- Your work gets booked, rather than added to a cart.
- You can name your best customer, and you would like ten more like them.
- Nobody in your business wakes up wanting to do marketing.
And who it is not for
- If you sell products online, a shop is a different job, and I am not the right person for it.
- If you want ads run and nothing else, you would be paying me for the smallest part of the problem.
- If you want a prettier website with nothing behind it, a designer will do that faster and cheaper than I will.
I build it first. Then you decide.
You see the finished thing before you pay anything.
If you want it live, you pay a build fee. If you want it kept working, you pay monthly.
Where we can measure, the monthly fee stops until I can show the lift. We agree what we are measuring before I start, using your own numbers.
What it costs
Everything starts with the baseplate, which is the site and the foundations under it. That is $2,500 to build and $250 a month to keep working.
You add only the blocks your business needs. Each one has its own price, and building several at once costs less than building them one at a time.
Every price is on the pricing page. There is nothing to ask for.
The way people search is changing
More people now ask an assistant instead of reading a page of links. The assistant answers with two or three names.
That is a shortlist. You are on it or you are not, and there is no second page to be on.
Here is the part nobody tells you. The assistant reads the same things a careful customer would. Your own pages, your Google profile, your reviews, and what other sites say about you. There is no trick to it. There is a record, and it is either clear or it is not.
That is good news for a business that does real work, because the record can be fixed, and nobody can buy their way past it.
I wrote down everything I know about this
Nearly sixty plain-language guides covering every block in the picture. How a business gets found, trusted, chosen, paid and referred.
They are free and they ask nothing of you. Read them and do it yourself if you like.
Start here: the idea it all runs on
Distribution
The whole system, mapped
The Distribution System
The differentiator
Everyone Has the Same Blocks
I am Shei
I spent twenty two years connecting systems inside big organisations. Then I moved my family to a small town in Nova Scotia and started building my own.
Everything I sell runs on my own business first. The guides, the assessments, the follow-up. You are looking at it.
Questions people ask
Who do you work with?
Owner-run service businesses where one new client is worth real money. Think accountants, mortgage brokers, clinics and consultants. If a new customer is only worth a few dollars, the numbers rarely add up.
Is this just a website?
No. The website is the front door, and it is the smallest part of the job. What brings you work is everything around it. Being found, being trusted, being chosen, and being remembered.
What does it cost?
Every engagement starts with the baseplate. That is $2,500 to build and $250 a month. You add only the blocks your business needs. Every price is published on the pricing page.
How do I know it is working?
We agree one number that matters to you, like new bookings a month. We compare it with your last year, so we only count the real difference. You get a full report at three months.
Can you guarantee I will be booked out?
No, and nobody honestly can. Booked out is the aim. What I am accountable for is one number we agree on before I start. Where your records go back a year, my monthly fee stops if that number has not gone up the way we agreed by month six.
Can you get ChatGPT to recommend me?
I can make it much more likely. Nobody can guarantee it. Anyone who says otherwise is selling you something.
What happens first?
We talk. Tell me what you are working on and I will give you a straight read. If it looks like a fit, you run the full assessment, so we are both working from your real numbers. Then I build first, and you decide once you have seen it.
Tell me what you’re working on
Say what you are trying to fix and I will give you a straight read. If it is easier to talk, pick a time that suits you.