Shei Goldberg

Johannesburg, South Africa · +27 82 998 7122·

Harnessing data intelligently as a source of competitive advantage is universally accepted, but the actual implementation and execution of this is often more challenging.

I am interested in this challenge and well positioned due to the fact that I have:
- general management experience consisting of:
-- an MBA from GIBS and
-- experience operating at a management level within Deloitte to ensure that we deliver value to clients
- strong foundation of technical expertise consisting of:
-- a bachelor's degree in electrical engineering and
-- a master degree in computer science and
-- 10 years of work experience as a subject matter expert in the telecommunications industry.

I do the majority of my work in SQL, Python and Power BI but I also have coding experience in SAS, SQL, PHP, C++ and Perl.


Functional Lead Cross Sell and Retention

Nedbank Consumer Banking

Responsible for the management of a cross functional team of 9 campaign managers across 2 agile marketing squads to deliver end to end multi segment campaigns addressing the complete retail banking product offering (current and savings accounts, investments, credit cards, overdraft, personal loan, home loan, digital activation) for Consumer banking and the retention campaigns for Nedbank main banked customers.

Apr 2021 - Present

Manager of Direct Marketing Team

Nedbank Unsecured Lending

Manager of the Direct Marketing team for Unsecured Lending. Management of a cross functional team of 2 quantitative analysts, 3 creative marketers and 2 data engineers to manage a direct marketing budget of R40m driving 30m solicitations and a net lift of approx. 10k Nedbank personal loan accounts per year

Feb 2020 - Apr 2021

Senior Quantitative Analyst

Nedbank Unsecured Lending

I am part of the Direct Marketing team of Nedbank's Unsecured Lending business. This involves managing the output of various selection models to find the most profitable prospects to solicit. Involves regular test and learn and the optimization of customer value propositions, channels, populations and marketing creatives.

My main achievements since joining the Nedbank Personal Loans Direct Marketing team have been:

  • Automate all Direct Marketing in PowerBI and implementing a view to see the Net Lift effect of our solicitations using holdout populations.
  • Redesign and build the Direct Marketing process (which has a budget of R45m per year) using a combination of Python, SQL and PowerBI.
  • Designing and deploying a web based customer 360 view of client developed on Python Flask Framework to enable sales conversations in the call centres and branches.
Nov 2017 - Feb 2020

Data Scientist and Manager

Deloitte Data Analytics

- Use of advanced analytics and machine learning to solve business problems - Lead/manage multiple analytical projects across a variety of industries - Design and planning of new analytical projects - Preparing and presenting proposals to assist clients get insight from enterprise data - Meeting firm business winning targets - Using multiple software languages and tools to create solutions (R,Python,PHP,SQL,PowerBI,SAS)

Oct 2014 - Nov 2017

Service Assurance Specialist

Vodacom Core Data Network

Specialised role within the IP data network support team. My task was to utilise data genrated by the IP network to identify network errors and improve our overall response time to faults

May 2014 - September 2014

IP Network Engineer

Vodacom Core Data Network

My role in the team is as a technical resource responsible for the operations of the Vodacom CDN. This includes the management of current infrastructure as well as the roll out and commissioning of new projects and infrastructure. We are required to interface with the various stakeholders we serve to ensure that we provide for their IP networking needs.

September 2008 - June 2010

BSS Support Specialist


Member of the team that manages the operations of the Vodacom BSS RAN network. Alcatel-Lucent was the vendor for all BSS equipment for Vodacom in the Western Cape, Eastern Cape and Central Regions.

January 2004 - August 2008


Gordon Institute of Business Science

University of Pretoria

Master of Business Administration (MBA)

Best student prize:

Strategic Finance and Value Creation

Analytical tools and techniques

August 2006 - May 2010

University of Stellenbosch

Masters in Computer Science

Full research masters complete part time

Investigating Credit Based Mechanisms for Enhancing Performance in Wireless Ad Hoc Networks

January 2009 - November 2012

University of Cape Town

Bachelor of Science in Engineering (Electrical)

Dean's Merit List 2001 and 2002

Admitted to the degree of Electrical Engineering with Honours

Specialisation in Telecommunications and Digital Systems

January 2000 - November 2003


Programming Languages & Tools

Currently I perform the majority of my work using:

  • Python, Spyder, PyCharm, Jupyter Notebooks
  • Power BI & Microsoft SQL Server

I have used the following tools to create and implement solutions:

  • SAS, SAS Entreprise Guide
  • R, R Studio
  • Lamp Stack (Apache, MySql and PHP)
  • C++, Ubuntu, Perl, Shell Scripting, Unix and Linux command line

The majority of my career has been as a technical speciaist, but I do have experience in managing small teams of technical resources

I have experience working in Agile teams both on project based work and Business As Usual operations

Web Development

I also have an interest in web development and have started a small web development company in my personal time called

I use the following technologies in developing web applications


I am married and enjoy travelling, surfing, kite surfing and just about anything to do with the ocean

I am a member of the Baha'i community and spend a significant amount of my time working on community building activites. For more information on the Baha'i Faith please see