Harnessing data intelligently as a source of competitive advantage is universally accepted, but the actual implementation and execution of this is often more challenging. I am interested in this challenge and well positioned due to the fact that I have: - general management experience consisting of: -- an MBA from GIBS and -- experience operating at a management level within Deloitte to ensure that we deliver value to clients - strong foundation of technical expertise consisting of: -- a bachelor's degree in electrical engineering and -- a master degree in computer science and -- 10 years of work experience as a subject matter expert in the telecommunications industry. I do the majority of my work in SQL, Python and Power BI but I also have coding experience in SAS, SQL, PHP, C++ and Perl.
Responsible for the management of a cross functional team of 9 campaign managers across 2 agile marketing squads to deliver end to end multi segment campaigns addressing the complete retail banking product offering (current and savings accounts, investments, credit cards, overdraft, personal loan, home loan, digital activation) for Consumer banking and the retention campaigns for Nedbank main banked customers.
Manager of the Direct Marketing team for Unsecured Lending. Management of a cross functional team of 2 quantitative analysts, 3 creative marketers and 2 data engineers to manage a direct marketing budget of R40m driving 30m solicitations and a net lift of approx. 10k Nedbank personal loan accounts per year
I am part of the Direct Marketing team of Nedbank's Unsecured Lending business. This involves managing the output of various selection models to find the most profitable prospects to solicit. Involves regular test and learn and the optimization of customer value propositions, channels, populations and marketing creatives.
My main achievements since joining the Nedbank Personal Loans Direct Marketing team have been:
- Use of advanced analytics and machine learning to solve business problems - Lead/manage multiple analytical projects across a variety of industries - Design and planning of new analytical projects - Preparing and presenting proposals to assist clients get insight from enterprise data - Meeting firm business winning targets - Using multiple software languages and tools to create solutions (R,Python,PHP,SQL,PowerBI,SAS)
Specialised role within the IP data network support team. My task was to utilise data genrated by the IP network to identify network errors and improve our overall response time to faults
My role in the team is as a technical resource responsible for the operations of the Vodacom CDN. This includes the management of current infrastructure as well as the roll out and commissioning of new projects and infrastructure. We are required to interface with the various stakeholders we serve to ensure that we provide for their IP networking needs.
Member of the team that manages the operations of the Vodacom BSS RAN network. Alcatel-Lucent was the vendor for all BSS equipment for Vodacom in the Western Cape, Eastern Cape and Central Regions.
Best student prize:
Strategic Finance and Value Creation
Analytical tools and techniques
Full research masters complete part time
Investigating Credit Based Mechanisms for Enhancing Performance in Wireless Ad Hoc Networks
Dean's Merit List 2001 and 2002
Admitted to the degree of Electrical Engineering with Honours
Specialisation in Telecommunications and Digital Systems
Currently I perform the majority of my work using:
I have used the following tools to create and implement solutions:
The majority of my career has been as a technical speciaist, but I do have experience in managing small teams of technical resources
I have experience working in Agile teams both on project based work and Business As Usual operations
I also have an interest in web development and have started a small web development company in my personal time called www.updawg.co.za
I use the following technologies in developing web applications
I am married and enjoy travelling, surfing, kite surfing and just about anything to do with the ocean
I am a member of the Baha'i community and spend a significant amount of my time working on community building activites. For more information on the Baha'i Faith please see www.bahai.org