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Strangers can’t judge your work. They judge your evidence.

A scored audit of your proof as a checking stranger sees it: your Google review record read live — volume, recency, detail — and your own pages’ claims weighed by what they’d cost a worse practice to fake.

About 4 minutes · Completely free · Your real reviews, read live

How this works

Your review record, read live
Google reviews are the universal currency — what strangers check first, what the map ranks on, what AI assistants read. We read yours directly: the rating, the volume, and how fresh the record actually is.
The fakeability test
A trust signal is worth exactly as much as it would cost a worse practice to fake it. We hold your pages’ own claims — testimonials, badges, “trusted by hundreds” — against that bar, honestly.
The motion behind the proof
Proof is perishable — recency carries most of its weight. We ask about the review motion itself: who gets asked, when, and whether a system or your courage does the remembering.

About this audit

Built by an independent web strategist who builds the proof machinery for owner-led practices.

A prospect at the checking stage is actively looking for reasons to rule you out — that’s how a shortlist gets short. Every claim they can’t verify is neutral at best.

The first consultant might be better; the couple will never find out. They judge the evidence because they can’t judge the work — so the evidence is what we audit.

You get the stranger’s-eye read — including when the honest answer is that your proof already holds up.

Nobody tells you they chose someone else because your reviews were three years old. Four minutes shows you what the checkers see.

About 4 minutes • Completely free • Human-reviewed