Essays
Writing
Essays as I write them, on the work and on running a business.
Language
The best names don't feel chosen. They feel found.
A name is a placeholder in the world. Once a thing can be referred to, it exists in a way it did not before, and entrepreneurship is largely the work of calling something into being.
AI
Using AI to arrange atoms
Almost everything AI has done for me has been arranging bits. I started three projects to cross the gap, and arrange atoms with my own two hands.
Systems
A different kind of Movember, and nobody voted on it
The moustache stopped being a joke and no vote was held. On the quiet way a crowd changes its mind, and why you can only watch it happen if you held still.
Systems
On margins and probabilities
I leave an hour early for the school run so my kids see me standing there. The day I did not, I had the time wrong, and both of them were crying.
Business
Long before I dance under those lights
Muhammad Ali said the fight is won far away from witnesses. So is almost everything else, in the part of a business no customer will ever see.
Business
The first dresser took five hours. The second took one.
Same dresser. Very different journey.
Data
The facts were staring us in the face
The data was always there. Nobody had asked the right question.
Entrepreneurship
8173 Days... (and one very bad business decision)
My journey into entrepreneurship
AI
My calculus lecturer taught me how to use AI twenty-five years ago. He said: "I want you to be lazy."
The most valuable AI skill isn't working harder. It's learning to ask a better question.
Data
Your Dashboard is Flattering You
Why dashboards often reward the numbers that feel good instead of the ones that drive results.
A free assessment, about fifteen minutes
Most businesses don’t have ten problems. They have a few parts switched off, and a few worth making stronger.
Fifteen minutes shows you which.
