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Writing

Essays on building software, running a practice, and the craft of shipping work that lasts.

The first dresser took five hours. The second took one.

Same dresser. Very different journey.

The facts were staring us in the face

The data was always there. Nobody had asked the right question.

8173 Days... (and one very bad business decision)

My journey into entrepreneurship

My calculus lecturer taught me how to use AI twenty-five years ago. He said: "I want you to be lazy."

The most valuable AI skill isn't working harder. It's learning to ask a better question.

Your Dashboard is Flattering You

Why dashboards often reward the numbers that feel good instead of the ones that drive results.

A free assessment, five minutes

Most businesses don’t have ten problems. They have a few parts switched off, and a few worth making stronger.
Five minutes shows you which.
Show me where to start
Shei Goldberg

I help excellent businesses build excellent distribution.

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