What hiring me actually looks like
How an engagement works
I don’t sell websites. I build the system that gets a business found, trusted, chosen — and paid again by the same customers. The website is the visible part. Here is the whole process, in the order it happens, including the parts most providers leave until it’s awkward.
1 · The diagnosis — free, and it does the homework test
Everything starts with the diagnostic. It maps your whole customer system — getting found (by people and by AI), earning trust, getting chosen, keeping and growing the customers you have — and shows which parts are weak. It also asks for your own numbers: your Google Business Profile, your phone records, your booking system. If those can support a measured engagement, we agree one metric before anything else happens. If they can’t, I’ll tell you that plainly — you can still hire me, but I won’t promise a measurement I can’t make.
2 · The build — you see it before you pay anything
I build your site first, on spec. The demo is the proposal: there is nothing to sign before there is something to look at. If you want it, the build fee takes it live. If you don’t, we shake hands and you’ve lost nothing. The build starts with the smallest system the diagnosis supports — the baseplate plus only the blocks that showed up weak — never the whole toolbox.
3 · The measurement — agreed in writing, before the work
Where your history allows it, we countersign the Measurement Agreement before the build: one metric, its baseline from your own records, the window, the comparison method, and the things we both already know could move the number anyway. At three months you get a full report. At six months the test binds — if the agreed lift isn’t shown, my monthly fee stops until it is, and all the work continues while it’s paused. The promise is not that I’m good. The promise is that you’ll be able to tell.
4 · The subscription — where the actual work lives
The monthly fee isn’t hosting-plus-support. It’s the ongoing distribution work — the content cadence, the visibility upkeep, the follow-up machinery — plus the measurement discipline that tells both of us whether it’s working. Add-on blocks each carry their own monthly fee, priced on the pricing page, and the system grows only when the numbers say a block is the next constraint.
What you own — raised now, not discovered later
Most website horror stories are ownership stories: a provider quietly holds the domain, the hosting, the email — and leaving means starting over. I raise this before you’ve paid a cent, because the structure below is the cheapest trust move in the entire engagement:
- Your domain, your hosting, your email — registered in your business’s name, on your card, from day one. I’m invited in as a user. Never the reverse.
- Your content and your customer data — the copy, the images, the CRM records. Yours, exportable, always.
- Not yours: the code. Your site runs on the platform every client runs on — that’s why it’s fast, maintained, and affordable. If you leave, everything exportable is in your hands within 14 days, and your domain and email were never mine to withhold. If payment stops, the site goes dark — nothing else is touched.
The full terms are one page, published: the service agreement.
What this is not
- Not a website project that ends at launch — a site with nobody sending it traffic is a billboard in a jungle.
- Not ads management — I build owned distribution, not rented demand.
- Not a dashboard of nine numbers — one metric, at the money end, counted in your own systems.
- Not a package. The diagnostic decides which blocks you need; you never buy the toolbox.
15 minutes. Your own numbers. An honest answer about whether I can help.