How an engagement works
I do not sell websites. I build the system that gets a business found, trusted and chosen, then paid again by the same customers.
The website is the visible part. Here is the whole process, in the order it happens. That includes the parts most providers leave until it is awkward.
1. The diagnosis
Free, and it does the homework test.
Everything starts with the diagnostic. It maps your whole customer system: getting found by people and by AI, earning trust, getting chosen, and keeping and growing the customers you already have. Then it shows which parts are weak. It also asks for your own numbers: your Google Business Profile, your phone records, your booking system. If those can support a measured engagement, we agree one metric before anything else happens. If they cannot, I will tell you that plainly. You can still hire me, but I will not promise a measurement I cannot make.
2. The build
You see it before you pay anything.
I build your site first, on spec. The demo is the proposal: there is nothing to sign before there is something to look at. If you want it, the build fee takes it live. If you do not, we shake hands and you have lost nothing. The build starts with the smallest system the diagnosis supports. That is the baseplate plus only the blocks that showed up weak. Never the whole toolbox.
3. The measurement
Agreed in writing, before the work.
Where your history allows it, we countersign the Measurement Agreement before the build: one metric, its baseline from your own records, the window, the comparison method, and the things we both already know could move the number anyway. At three months you get a full report. At six months the test binds. If the agreed lift is not shown, my monthly fee stops until it is, and all the work carries on while it is paused. The promise is not that I am good. The promise is that you will be able to tell.
4. The subscription
Where the actual work lives.
The monthly fee is not hosting and support. It is the ongoing distribution work: the content cadence, the visibility upkeep, the follow up machinery. It also buys the measurement discipline that tells both of us whether any of it is working. Add on blocks each carry their own monthly fee, priced on the pricing page, and the system grows only when the numbers say a block is the next constraint.
What you own, raised now rather than discovered later
Most website horror stories are ownership stories. A provider quietly holds the domain, the hosting and the email, and leaving means starting over. I raise it before you have paid a cent, because the structure below is the cheapest trust move in the whole engagement.
- Your domain, your hosting, your email. Registered in your business’s name, on your card, from day one. I am invited in as a user. Never the reverse.
- Your content and your customer data. The copy, the images, the CRM records. Yours, exportable, always.
- Not yours: the code. Your site runs on the platform every client runs on, which is why it is fast, maintained and affordable. If you leave, everything exportable is in your hands within 14 days, and your domain and email were never mine to withhold. If payment stops, the site goes dark. Nothing else is touched.
The full terms are one page, published: the service agreement.
What this is not
- Not a website project that ends at launch. A site with nobody sending it traffic is a billboard in a jungle.
- Not ads management. I build owned distribution, not rented demand.
- Not a dashboard of nine numbers. One metric, at the money end, counted in your own systems.
- Not a package. The diagnostic decides which blocks you need. You never buy the toolbox.