What it costs
Pricing
Two ways to work with me
The website
A few pages that show your business at its best. For businesses on the South Shore of Nova Scotia.
$500 to build, then $20 a month, or $200 a year.In Canadian dollars.
The platform
Your website and the systems around it that bring you work. It starts with the baseplate, and you add only the blocks you need.
The baseplate is US$2,200 to build, then US$220 a month. Then the blocks you choose.
The website’s monthly fee keeps it online and looked after.
The platform’s monthly fee runs your own system, and pays for my work on it every month.
If you outgrow your website, I rebuild it on the platform. What you paid for the website comes off the baseplate.
The platform starts here
The baseplate: website, copy and measurement
US$2,200oncethenUS$220/mo
Built before you pay anything. The finished site is the proposal. The build fee is due only on delivery, and only if you want it.
- A custom built site that is fast, works on a phone and is built to convert
- Your copy, written for your positioning, not placeholder text with your logo on it
- The credibility details built in: real faces, named people, signals a reader can verify
- Domain and email in your name, on your card, from day one
- Easy for Google and AI to read, with a complete Google profile
- Measurement: analytics built around what your site does, and honest reports
Prices are shown for the United States, in US dollars, because that is where you seem to be. The same work costs a different amount in different countries, so the price is set by what money buys where you are. See how this number is worked out.
The add-on blocks
This is the same picture the rest of the site draws, with the price on each brick.
The scarce skill is not any single tool. Everyone has the same blocks. It is knowing what to connect, in what order, and keeping the result running as one system.
01Get Found
A great site nobody sees is a billboard in a jungle.
02Earn Trust
They found you. Now they are deciding whether to believe you.
03Get Chosen
A visitor with a job to be done, and the small mechanical steps most practices leak at.
04Keep & Grow
The profit is in the second sale, and in the money stage nobody systematises.
Hover over any block, or tap it on a phone, to see what it does. The two bands are the baseplate, which every platform build starts with.
I build it first. Then you decide.
You see the finished site before you pay anything.
If you want it live, you pay a build fee. If you want it kept working, you pay monthly.
Every price is published, and every block is optional.
The bundle ladder: one build, one relationship, shared cost
Blocks bought together share delivery cost, so the one time fees step down. The monthly fees never do. They buy the ongoing work, and that does not shrink because you bought more of it.
2 blocks
10% off
one time fees
3 blocks
15% off
one time fees
4 blocks
20% off
one time fees
5 or more blocks
25% off
one time fees
Typical engagements land between US$3,400 and US$4,000 to build, and US$481 to US$672 a month.
I want that to be an investment with a return, not a bill you pay. I am not interested in taking your money and giving you nothing back for it. So the only number that matters to me is how much more the system brings in than it costs you.
For most businesses here, that means breaking even on a handful of new clients a year. Everything after those is the return.
Three examples, priced line by line
Every business picks different blocks. Here are three, with what each one comes to.
The small picture beside each one is the diagram from further up this page, with that business’s blocks filled in.
Medical clinic
Someone arrives worried and in a hurry. They want to be seen today. Waiting is the one thing they will not do.
The foundations
The site, the copy and the measurement. Every platform build starts here.
US$2,200then US$220/mo
Reviews engine
People read reviews before they trust you with their health.
US$610then US$87/mo
Scheduling
A worried person wants a slot now, not a callback tomorrow.
US$700then US$87/mo
Never miss the call
The call you miss at 4pm rings the next clinic on the list.
US$520then US$87/mo
- Build, before the ladder
- US$4,030
- 3 blocks, so the ladder takes 15% off the build
- −US$630
- What they pay to build
- US$3,400
- Then, every month
- US$481
Old age home
Nobody wakes up wanting this. A family arrives in the middle of a hard week, often looking on behalf of a parent who lives somewhere else. The decision takes months.
The foundations
The site, the copy and the measurement. Every platform build starts here.
US$2,200then US$220/mo
Content engine
They have twenty questions before they will phone. Answering them is what earns the trust.
US$780then US$300/mo
Testimonials
One family saying it was the right decision beats anything you can write.
US$610then US$87/mo
Referrals by design
When a doctor is asked where to look, you want to be the name they give.
US$430then US$65/mo
- Build, before the ladder
- US$4,020
- 3 blocks, so the ladder takes 15% off the build
- −US$620
- What they pay to build
- US$3,400
- Then, every month
- US$672
School
Parents decide in one season, and the whole year rides on it. More than one person is in the decision. The campus visit is where it turns.
The foundations
The site, the copy and the measurement. Every platform build starts here.
US$2,200then US$220/mo
Reviews engine
Parents check what other parents say before they book a visit.
US$610then US$87/mo
CRM and lead capture
An enquiry in March that nobody follows up is an empty seat in September.
US$870then US$130/mo
Lead funnel and scoring
Prospectus, open day, campus visit and application, joined up as one path.
US$1,000then US$130/mo
- Build, before the ladder
- US$4,680
- 3 blocks, so the ladder takes 15% off the build
- −US$680
- What they pay to build
- US$4,000
- Then, every month
- US$567
- The clinic does not need a lead funnel.
- The old age home does not need scheduling.
- The school does not need a content engine.
Same fifteen blocks. Three different builds.
The ladder takes its percentage off the build only. It never touches the monthly, which is why that number does not move.
These three are my picks, and they are judgement rather than measurement. Yours are what the assessment finds.
You own everything that matters
Domain, email and CRM in your name, on your card, from day one. Your content and your customer data are exportable always. The code stays on my platform, which is why it is fast and affordable. If you leave, everything exportable is yours within 14 days. One page covers it all: the Client Agreement.
Questions people ask
Do I really pay nothing until it is built?
Yes. I build first. You see the finished site before any money changes hands. If you want it live, you pay the build fee. If you do not, we shake hands and you have lost nothing.
What is the difference between the website and the platform?
The website is a few pages that show your business at its best, for businesses on the South Shore. The platform is your website and the systems around it that bring you work, like being found, reviews, booking and follow up. It starts with the baseplate, and you add only the blocks you need.
Can I start with the website and move up later?
Yes. If you outgrow your website, I rebuild it on the platform. What you paid for the website comes off the baseplate.
What does the monthly fee pay for?
The website’s monthly fee keeps it online and looked after. The platform’s monthly fee runs your own system, and pays for my work on it every month. On the platform that means the content, the upkeep that keeps you visible, the follow up, and the measurement that tells us both whether it is working.
Do I have to buy every block?
No. Every platform build starts with the baseplate. After that you add only the blocks your business actually needs. The free assessment shows which ones.
Is it cheaper to buy blocks together?
Yes. Blocks built together share the work, so the build fees step down. Two blocks take 10% off, three take 15%, four take 20%, and five or more take 25%. The monthly fees are never discounted.
Why is my price different from the Canadian one?
Prices are set for the country you are in, by what money buys there. The idea is called purchasing power parity. Canada is the base, and every other country is worked out from it with figures the World Bank publishes. The same rule puts some countries above Canada and some below it. The working for your country is on the page at /pricing/where-you-live.
Who owns the website?
Your domain, email and CRM are in your name and on your card from day one. Your content and your customer data are yours too. The code is the one thing you do not own. Your site runs on the platform every client shares, which is why it stays fast and affordable.
What happens if I stop paying?
The site goes dark. That is all. Your domain, your email, your CRM and your data are untouched, because they were always in your name. Restarting the subscription brings the site back.
What if I want to leave?
Everything that can be exported is handed over within 14 days. That includes your content, images, customer data and measurement records. There is no exit fee. There is no notice period beyond the current month.
Are there any other costs?
You pay for some tools directly, like your CRM. Free tiers cover most small businesses. Some tools pay me a referral fee. I only recommend what I would recommend without one, and I tell you when there is one.
The first step
