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The whiteboard says you’re growing. What does the database say?

A scored self-assessment of the back half of your business — repeat work, staying in touch, win-backs, referrals, and the audience you own — where the profit of a service practice actually lives.

About 4 minutes · Completely free · Your answers plus your own site

How this works

The second-sale arithmetic
The first sale largely repays the cost of winning the customer. The second costs almost nothing — every expensive step is already done. We score whether anything in your practice is built to win it.
Machinery, not good intentions
The front of the business has machinery — a website, forms, a diary. The back has good intentions. We ask what’s actually assigned to notice the lapsed, remind the due, and thank the referrer.
The audience you own
Platforms rent you their audiences and can change the rent. We check your own site for the one channel nobody can take away — the list — and score what you told us against what the page shows.

About this assessment

Built by an independent web strategist who builds relationship machinery for owner-led practices.

A practice can pay handsomely to win each customer once — and then let the relationship expire like a parking ticket. Not because nobody cares; because nothing is assigned to care.

A returning customer is also the one who talks — refers, reviews, mentions you at dinner. Keeping customers isn’t the end of the journey; it’s the part that makes it circular.

Most of this rests on your own answers — we say so plainly. The one thing we can check, your site’s owned-audience machinery, we check.

A business counting only new customers is measuring the expensive half of itself. Four minutes shows you the other half.

About 4 minutes • Completely free • Human-reviewed