Avatar

Money goes out to marketing. Can you honestly say what comes back?

A scored audit of your instrument panel: what’s actually installed and counting on your site, whether it measures enquiries or just visits, and whether any number you see ever changes a decision.

About 4 minutes · Completely free · Reads what’s actually installed

How this works

What’s counting, read from the page
Analytics tools, conversion tags, call tracking — installed or not is checkable from your own site, so we check. Including the quiet failure: a counter that was retired years ago and never replaced.
Visits vs enquiries
Most sites that measure anything measure traffic. The number that matters is enquiries — whether your setup can even see one happen is a specific, checkable thing.
The decision test
A number matters only if it would change a decision. We ask what you track, how you know where clients come from, and whether the pretty report has ever matched the bank account.

About this audit

Built by an independent web strategist who wires honest measurement for owner-led practices.

Four pages of green arrows, level revenue — both documents honest, only one measuring the business. Most practices are flying on the pretty one.

The discipline compresses to two ideas: a number matters only if it would change a decision, and the only thing you’re ever buying is what wouldn’t have happened anyway.

You get the honest read — including when the honest answer is that your panel is already telling you the truth.

The few numbers worth watching fit on an index card. Four minutes now tells you whether you have them — or decoration.

About 4 minutes • Completely free • Human-reviewed