Guidebook 3 of 8
Earn Trust
They found you. Now they are deciding whether to believe you. Here is the proof that can’t be faked: real reviews, named case studies, and the details that quietly close the deal.
Get the guidebook
Enter your mobile or your email. The PDF downloads here, and the link goes to you too.
What’s inside
6 guides, in reading order.
Why They Believe You
Strangers cannot judge your competence. They judge your evidence. Which trust signals work, which are worth nothing, and where yours are thin.
Proof That Can't Be Faked
Which review platforms carry weight for which professions. Why volume, recency and detail each do a different job, and what to stop polishing.
Getting Reviews Without Being Awkward
A way to ask for reviews that works: who to ask, at which moment, in what words. Plus the system that remembers for you and keeps it honest.
Case Studies That Close
The strongest evidence a practice can publish: a named client, a real before and after, numbers a doubter can check. How to build one, and ask for it.
The Credibility Details
The small checkable signals a nervous prospect looks for at 9pm: real faces, named people, a physical address, response promises and real guarantees.
Your Site Is the Bathroom Test
You judge a restaurant by its bathroom. If that is a mess, what is the kitchen like? Why one scruffy detail on your site outweighs ten polished ones.
Every guide in it is free to read on this site. The guidebook is the same words, laid out to read in one sitting or to send to someone.
