Get Found - Shei Goldberg

Get Found

Start here — the guide

How Customers Actually Find You

Customers don't arrive through channels — they arrive through a discovery system. The three types of demand, how Google and AI now share the front door, and where your leverage is.

Everything in this cluster

Being great at the work isn't enough — customers have to find you first, whether they're searching Google or asking an AI. The three ways demand arrives, and the discovery system behind them.

Your Google Business Profile: The Highest-Leverage Free Asset You Own

For a local practice, no free asset moves more high-intent demand than a complete, active Google Business Profile. What actually matters on it, and what to stop worrying about.

What SEO Actually Is Now

The tricks died; the fundamentals won. What search actually rewards in the AI era, what to stop paying for, and the honest version of 'doing SEO' for a professional practice.

Local SEO That Works (and the Directory Tax)

What actually moves local rank: the profile, reviews, consistency, and location pages. Plus the honest verdict on Yelp, Angi, and the directory industry that sells visibility back to you.

Should You Run Ads?

A yes/no test for whether you're in an ads situation, the burn patterns that eat small budgets, and the honest arithmetic of renting demand instead of owning it.

Referrals by Design

Warm demand run as a system instead of weather: the ask, the moment, the professional referral network, and the tracking that tells you it's working.

Content That Compounds

The leverage channel: one genuinely useful article answers the same client question for years. When publishing is worth it for a practice, and the plumbing that quality alone doesn't cover.

Social Media's Honest Role

For most practices, social isn't a growth engine and doesn't need to be. The proof-of-life standard, the referral-amplifier effect, and permission to stop feeling guilty.