Guidebook 1 of 8
Get Found
Being great at the work is not enough. Customers have to find you first, on Google or through an AI. Here are the three ways demand arrives, and the system behind them.
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What’s inside
8 guides, in reading order.
How Customers Actually Find You
Customers don't arrive through channels — they arrive through a discovery system. The three types of demand, how Google and AI now share the front door, and where your leverage is.
Your Google Business Profile: The Highest-Leverage Free Asset You Own
For a local practice, no free asset moves more high-intent demand than a complete, active Google Business Profile. What actually matters on it, and what to stop worrying about.
What SEO Actually Is Now
The tricks died; the fundamentals won. What search actually rewards in the AI era, what to stop paying for, and the honest version of 'doing SEO' for a professional practice.
Local SEO That Works (and the Directory Tax)
What actually moves local rank: the profile, reviews, consistency, and location pages. Plus the honest verdict on Yelp, Angi, and the directory industry that sells visibility back to you.
Should You Run Ads?
A yes/no test for whether you're in an ads situation, the burn patterns that eat small budgets, and the honest arithmetic of renting demand instead of owning it.
Referrals by Design
Warm demand run as a system instead of weather: the ask, the moment, the professional referral network, and the tracking that tells you it's working.
Content That Compounds
The leverage channel: one genuinely useful article answers the same client question for years. When publishing is worth it for a practice, and the plumbing that quality alone doesn't cover.
Social Media's Honest Role
For most practices, social isn't a growth engine and doesn't need to be. The proof-of-life standard, the referral-amplifier effect, and permission to stop feeling guilty.
Every guide in it is free to read on this site. The guidebook is the same words, laid out to read in one sitting or to send to someone.