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Start here — the guide
When Customers Ask AI About You
AI assistants don't show search results — they give an answer. How the new front door works, what being the answer depends on, and how to become recommendable.
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Everything in this cluster
Your next customer may never see a search results page — the AI's answer is the shortlist. The deep dive: how assistants decide who to recommend, and how to become the answer.
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How AI Decides Who to Recommend
Assistants are consensus machines: what they actually read before naming a business, why agreement beats cleverness, and the two mechanisms behind every answer.
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Making Your Site Legible to AI
Assistants read like fast, literal researchers. The checkable list: renders without tricks, facts on open pages, structured data in plain words — and the five-minute legibility test.
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What AI Reads About You Elsewhere
Your site is one witness; the assistant interviews several. Reviews, listings, and mentions must tell one story — the off-domain record, and how to make it agree.
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Is AI Recommending You?
The fifteen-minute monthly ritual: ask the assistants what your customers ask, log the answers, watch the trend. The cheapest competitive intelligence in your market.
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Can an AI Agent Book You?
The next wave after recommendations: AI agents that enquire and book on a customer's behalf. What agent-friendly means in practice, and the honest timeline for caring.
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The Honest Limits of AI Visibility
Nobody can guarantee an AI recommendation — here's what can and can't be promised, the snake-oil patterns to recognise, and what moving the odds honestly means.