Guidebook 2 of 8
Get Found by AI
Your next customer may never see a search results page. The AI’s answer is the shortlist. Here is how assistants decide who to recommend, and how to become the answer.
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What’s inside
7 guides, in reading order.
When Customers Ask AI About You
AI assistants don't show search results — they give an answer. How the new front door works, what being the answer depends on, and how to become recommendable.
How AI Decides Who to Recommend
Assistants are consensus machines: what they actually read before naming a business, why agreement beats cleverness, and the two mechanisms behind every answer.
Making Your Site Legible to AI
Assistants read like fast, literal researchers. The checkable list: renders without tricks, facts on open pages, structured data in plain words — and the five-minute legibility test.
What AI Reads About You Elsewhere
Your site is one witness; the assistant interviews several. Reviews, listings, and mentions must tell one story — the off-domain record, and how to make it agree.
Is AI Recommending You?
The fifteen-minute monthly ritual: ask the assistants what your customers ask, log the answers, watch the trend. The cheapest competitive intelligence in your market.
Can an AI Agent Book You?
The next wave after recommendations: AI agents that enquire and book on a customer's behalf. What agent-friendly means in practice, and the honest timeline for caring.
The Honest Limits of AI Visibility
Nobody can guarantee an AI recommendation — here's what can and can't be promised, the snake-oil patterns to recognise, and what moving the odds honestly means.
Every guide in it is free to read on this site. The guidebook is the same words, laid out to read in one sitting or to send to someone.