Websites for Builders and Renovators on the South Shore
What a builder's, renovator's, roofer's or painter's website needs to win jobs on the South Shore: photos of finished work, your area, and a quote form.
A builder's website has one job: to make a homeowner trust you enough to ask for a quote. That takes three things. Photos of finished work, the towns you work in, and an easy way to ask for a price.
This goes for builders, renovators, roofers, painters, carpenters and drywallers. Big jobs mean careful buyers. Most will look you up before they call.
What homeowners search for
They search for the job and the place. "Kitchen renovation Bridgewater." "Roofer Lunenburg." "Deck builder near me." Your site should use those same plain words: the work you do, and the towns you do it in.
What your site needs
Photos of finished work
This is what sells a builder. Pick your best ten or twelve jobs, not every job. Under each photo, say what it was and where: "New roof, Mahone Bay." Before and after photos are even better.
Use your own photos. A phone photo of a real deck you built beats a perfect stock photo of someone else's.
The work you do, in their words
List it plainly. New homes. Additions. Kitchens and bathrooms. Roofing. Siding. Decks. Say what you do not take on, too, so you get fewer calls you have to turn down.
The area you cover
Name the towns. "Bridgewater, Lunenburg, Mahone Bay and New Germany, and most of Lunenburg County." It tells a homeowner in Chester whether to call you at all.
A quote form that asks the right things
Keep it short. What is the job? Which town? When do you hope to start? A phone number. That is enough for you to call back with a sensible answer.
Proof you are the real thing
- Reviews, in the customer's words.
- How long you have been in business.
- That you are insured.
- If you work for other contractors, say you can provide a clearance letter from WCB Nova Scotia. A general contractor asks for one before paying a sub.
When you can start
Booked until spring? Say so. "Now booking for May." It saves you calls, and it shows you are in demand.
What to skip
- A gallery of two hundred photos. Twelve great ones work better.
- Long paragraphs about your values. Show the work instead.
- Prices you cannot stand behind. A range, or "most decks start at", is enough.
Getting found
Set up your Google Business Profile as a service-area business, with your towns listed and photos of your work. Ask every happy customer for a review. Getting on Google Maps walks through it.
A small, clear site linked from that profile is enough for most builders. I build sites like that for South Shore businesses, around your own job photos, for $500. Here is the offer.
Questions builders ask about websites
Do I need a website if all my work comes from word of mouth? Even word of mouth customers look you up before they call. A site with your work on it makes that first call easier.
Should I put prices on my website? A starting price or a range helps. It filters out people looking for a much cheaper job.
How many photos should I show? Ten to twelve of your best jobs, each with what it was and the town. Change them as you finish better ones.
