Websites for Electricians, Plumbers and Heat Pump Installers
What an electrician's, plumber's or heating contractor's website needs on the South Shore: the phone number first, the jobs you do, and your certificates.
When the water heater bursts or the power is out, nobody reads your website. They look for a phone number and call. So an electrician's or plumber's site puts the number first, says plainly what jobs you do, and shows you are qualified.
The other half of your work is planned: a heat pump, a panel upgrade, a new bathroom. Those customers read more, and compare. A good site serves both.
What customers search for
Two kinds of search. The urgent kind: "emergency plumber Bridgewater", "electrician near me". And the planned kind: "heat pump installer Lunenburg", "panel upgrade cost". Use their words for the work, not trade terms.
What your site needs
Your phone number, first
At the top of every page, one tap to call. If you take texts, say so. Many people would rather send a photo of the problem than explain it.
Whether you take emergency calls
Say it plainly, either way. "Emergency calls, 24 hours." Or "No emergency calls. Weekdays 8 to 5." A clear no saves you a 2 a.m. call you cannot take.
The jobs you do
A short list in the customer's words:
- Heat pump installs and servicing.
- Water heaters.
- Panel upgrades and EV chargers.
- Leaks, drains and fixtures.
- Renovation wiring or plumbing.
Your certificates
Customers want to know you are qualified. If you hold a Red Seal or a Nova Scotia certificate of qualification, say so. Say you are insured.
If you are an Efficiency Nova Scotia Preferred Partner, say that too. Efficiency Nova Scotia lists its Preferred Partners on its own Find a Contractor page.
The area you cover
Name your towns. If you charge more to go further, say where that starts.
Proof
Reviews that mention the job and the town. "Came the same day for a leak in Mahone Bay." Those are the reviews that make the next person call.
What to skip
- A long history of the company at the top. Put the phone number there.
- Photos of tools on a white background. Show you at work, or a finished install.
- A contact form with ten fields. Name, phone and the problem is enough.
Getting found
Your Google Business Profile does a lot of work for a trade. Pick the right main category, list your towns, keep your hours right, and ask for reviews after every job. Getting on Google Maps shows how.
Then link the profile to a small site that answers the rest. My South Shore offer puts your number first, with one tap to call, for $500 and no monthly fee.
Questions trades ask about websites
Is a Google Business Profile enough for a plumber? It brings the urgent calls. A website wins the planned jobs, where people compare before they book.
Should I list prices? For common jobs, a starting price helps. "Water heater replacement from" is enough. People still call for the exact number.
Do I need online booking? Most trades do fine with a phone number and a short form. Add booking later if customers ask for it.
